BOSTON, MA: Aptia Group, a leading US employee benefits administrator and global pensions and insurance provider, today released its 2025 year-in-review, highlighting a transformative year that reshaped Aptia’s go-to-market strategy, expanded its US footprint, accelerated technology modernization, established new industry relationships, and continues to deliver nationally recognized service excellence. 

2025 marked the company’s most significant strategy evolution since its founding, bringing together a modernized go-to-market strategy, a next-generation technology announcement in AptiaOne and the launch of a new partner ecosystem. 

“This was a defining year for Aptia. We strengthened our foundation as one of the most trusted and highest-rated benefits administration providers in the industry, while taking bold steps to modernize how employers manage benefits through intelligence, automation, and integrated technology.

“We modernized our go-to-market strategy, expanded our US footprint, advanced our technology vision with AptiaOne, and deepened our partner ecosystem. We welcomed key new leadership talent across Product, Technology, and Transformation – including Josh Welch, Doug O’Reilly, and Sam Berman – who are helping shape the next chapter of our growth.”

“Our 2025 accomplishments reflect the dedication of our colleagues and partners, and they position Aptia to lead the industry into a new era of benefits optimization, intelligence, and real value for our customers.” Jeff Williams, Aptia US President and CEO.

Aptia One: Technology Built for the Future

In September, Aptia introduced AptiaOne, next-generation benefits administration technology that unifies intelligence, automation, and integration across the benefits lifecycle. AptiaOne enables employers to gain clearer insights, identify issues earlier, integrate benefits more seamlessly, and support employees with year-round personalized guidance – not just during enrollment.

AptiaOne represents a major evolution in benefits administration, poised to meet today’s challenges and employer needs. It is cloud-native, AI-enabled, and built for continuous innovation. It empowers Aptia colleagues to work more efficiently, solve issues faster, and deliver ever greater accuracy and service quality with leading tools and automation. 

Aptia continues to lead the industry with exceptional service performance, including 95% participant satisfaction score, 92% service level, and a world-class participant NPS score exceeding 80. In reference to Aptia’s work during Open Enrollment 2026 which saw a NPS score of 10/10, Sonoco said, “The team did a great job. We really appreciate all their hard work and dedication to making [Open Enrollment] successful.”

AptiaOne builds on that foundation and positions Aptia to meet the growing needs of employers and employees well into the future. 

Product Innovation: Bringing the Technology to Life 

Aptia’s product strategy is changing the way work gets done, simplifying administration, empowering colleagues, and creating a benefits experience that delivers better outcomes for employers and employees.

“AptiaOne was built to solve the challenges that have been growing in benefits. Employees expect holistic support and year-round guidance for their wellbeing, while employers are under increasing pressure to control costs, gain efficiencies, and still deliver an exceptional experience. At the same time, benefits complexity is exploding, making it harder for organizations to see what’s working, where opportunities exist, and how to make better decisions,” said Josh Welch, Chief Product Officer for Aptia.

“These needs have been in conflict for a long time, and the pressure is only becoming more acute. The industry needs a solution that can bring these priorities together. With AptiaOne, we’re bringing clients a modern, intelligent solution from a proven, trusted player. We’re incredibly excited to introduce this advancement at a time the industry needs it the most – and to help employers drive meaningful value from their benefits investments,” said Welch.

As Aptia enters 2026, the product focus shifts from building to scaling, enabling new capabilities, greater configurability, and expanded value for organizations and their people.

Partner Ecosystem

In 2025, Aptia launched Aptia Amplify Partners, a curated, pre-integrated ecosystem designed to simplify how employers can access third-party solutions and programs. Amplify Partners provides prebuilt integrations, embedded content, and coordinated engagement outreaches to accelerate adoption and results. Amplify will cover multiple types of benefits including condition management, mental health, wellbeing, financial wellness, and more. Kashable joined as the inaugural member, offering responsible credit and financial wellness tools with convenient payroll repayment. Multiple additional partnerships are planned in 2026 as part of Aptia’s broader ecosystem strategy.

Aptia also announced a strategic relationship with Flimp to deliver employer-branded benefits education and engagement through digital microsites, videos, interactive content, and guides to improve year-round communication and utilization.

Additionally, Aptia partnered with Noyo to drive industry-first API connectivity with health plans to simplify and accelerate enrollments with carriers, eliminating traditional time lags and errors associated with that process. 

Recognition & Awards

Throughout 2025, Aptia received national recognition for excellence in customer service, learning innovation, and operational performance – reinforcing the strong foundation on which the company is building its future strategy.

Aptia was recognized numerous times throughout 2025 for exemplary work in leadership and customer service by the Stevie Awards, Brandon Hall Group Excellence Awards and the TITAN Business Awards. 

Stevie Awards (Silver, 2025): Contact Center of the Year (Up to 100 Seats) and Front-Line Customer Service Team of the Year.

Seven Brandon Hall Group Excellence Awards: Receiving recognition across competencies & skill development, blended learning, team excellence, innovative L&D, peer coaching, learning games/simulations, and corporate social responsibility for Aptia Serves. 

TITAN Business Awards (Gold, Fall 2025): Customer Experience Department / Team of the Year.

Community Impact — Aptia Serves

In April of 2025, Aptia launched Aptia Serves, its comprehensive community service initiative dedicated to making a positive impact through hands-on volunteerism, charitable partnerships, and employee-driven efforts. Through Aptia Serves, the company actively supported local communities across the country, with planned events and partnerships aimed at addressing key community needs. Aptia Serves reflects Aptia’s commitment to strengthening the communities where employees live and work, embodying the company's values of trust, partnership, and impact.

Green Beret Foundation: “Ruck Ready Relief Kits” (Nashville, TN). At Aptia’s Annual Sales Kickoff in Nashville, 75+ Aptians and partners assembled 400 kits for the 5th Special Forces Group, reinforcing GBF’s Mobile Expeditionary Support Program.

United Way of Central Iowa: Urbandale Garden Beautification (Urbandale, IA). 30+ Aptia volunteers supported a community garden network that donates 35,000+ pounds of produce annually to local food pantries.

Autism Awareness Month: Doug Flutie Jr. Foundation (Nashville, TN). At the inaugural Aptia Annual Summit, 65 participants from more than 20 companies assembled sensory kits for children with autism.

Aptia also provided donations to the Walk for Alopecia and Wreaths Across America to honor American veterans and service members. 

U.S. Expansion

Aptia expanded its US presence in 2025 as part of its long-term strategy to enhance client service and support future growth. This included the opening of a new Orlando office, celebrated with a community volunteer event benefiting A Gift for Teaching. 

Leadership Appointments

Aptia strengthened its leadership team to accelerate platform innovation, client delivery, and workforce enablement naming Josh Welch as U.S. Chief Product Officer, Doug O’Reilly as U.S. Chief Information Officer, and as Sam Berman as Head of Transformation; Sara Shelton joined Aptia as their U.S. Lead People Business Partner. These appointments bring deep expertise across technology, transformation, product and people operations to support Aptia’s continued growth.

Looking Ahead: 2026 and Beyond

Aptia enters 2026 positioned for scalable growth, accelerated delivery, and new value for customers. With AptiaOne and a maturing partner ecosystem, Aptia is paving the way for a future where benefits work better — for employers, for employees, and for the industry at large.

About Aptia Group

Aptia is a trusted provider of employee benefits and pensions administration services, with offices in the U.K. and U.S., supported by shared services in India and Portugal. It manages programs covering over 6 million people and serving more than 1,100 clients. Aptia delivers efficient and reliable solutions that ensure the smooth management of pension plans and employee benefits programs. Our dedicated team of experts combines in-depth knowledge with leading technology to simplify the administration process.

Connect with Aptia on our Website or LinkedIn.